Our Business
We work to deliver YOUR vision, the way YOU want it
As a leader in houseware product design and manufacturing, we add value for our customers by:
- Responsibly managing entire supply chains
- Remaining committed to meeting customer needs
- Delivering competitive pricing, high-quality service, and reliable delivery
We also leverage our extensive global network, depth of experience, market knowledge, and advanced technology - to respond rapidly to evolving consumer and production trends.
Formula Brands
Exclusive Licensing & Distribution
Formula Brands thrives on innovation. Our ability to project trends and anticipate change has positioned us as the exclusive licensed manufacturer for some of the world’s largest brands, such as Betty Crocker™, Pillsbury™ and Dr. Seuss™.
FORMULA BRANDS
Manufacturing Partners
We are continually expanding. Our Hong Kong office oversees all factory engagements in China and facilitates factory visits.
Formula Brands
Engineering
Our engineering department can provide in-depth testing and approval of products sourced and delivered to North America. Services include product testing and obtaining approvals and verification certificates from various safety agencies. Our industry-leading engineering team provides licensed retailers with confidence that products will meet and exceed expectations.
Formula Brands
Artwork & Design
Our art department is composed of experienced graphic designers and technical editors, who engage with our customers and factories to create versatile designs for client or company needs. Their task is to develop cutting edge packaging designs, POS, instruction manuals, product catalogues, marketing materials, and design related client requests.
Formula Brands
Shipping & Logistics
Ready for any shipping challenge, by sea or by air, we arrange for the most efficient and reliable shipping solutions for our customers. Our logistics provider currently controls over 4 million individual product movements and organizes over 7,520 hours of inspections in their factories each year.
Formula Brands
After Sales Support
Our Customer Service Centre team directs claims between the engineering department and our large service agent network, to ensure the fastest and best solution is provided to answer client questions. Our support team handles the management of warranties, spare parts, store support, and consumer care.