Our Brands
At Formula Brands, we understand that modern consumers crave reliability, professionalism, and creativity – so that’s the formula we deliver to our customers.
Licensed National Brands
Betty Crocker™
Betty Crocker™ is a cultural icon, often referred to as America's "First Lady of Food", and has been a part of families' food traditions since her inception in 1921. Her name continues to resonate with the millions of fans who buy Betty Crocker™ branded products in store. Betty Crocker™ inspires and guides the modern homemaker still today!
There is nothing better than a homemade treat, and Betty Crocker™ brand Appliances and Kitchen Products empowers home cooks and bakers with the tools to inspire the home chef in all of us!
Appliances and Products
Inspiring memorable moments for today’s generation of foodies and home chefs, the Betty Crocker™ line of quality appliances, bakeware, cookware and consumables have instant consumer recognition and appeal.
Betty Crocker™ and associated words and designs are trademarks of General Mills, used under license. ©General Mills
Pillsbury™
Families have trusted Pillsbury™ to make mealtimes special for nearly 150 years. The Pillsbury™ Doughboy is a much-loved champion for the Pillsbury™ brand and inspires families to make more homemade memories. The Doughboy has aired in over 600 ads for over 50 products. He is commemorated as a balloon in the iconic Macy's Thanksgiving Parade and, at one time, received over 200 fan letters a week.
Pillsbury™ brings families together around a kitchen, and oven, and a table to create new memories. What could be better than a line of Pillsbury™ cookware and bakeware products designed for the makers in all of us?
Pillsbury™ and the Doughboy character are trademarks of General Mills, used under license. ©General Mills
Dr. Seuss™
We are thrilled to bring the whimsical world of Dr. Seuss to your kitchen! As an authorized licensee of the beloved Dr. Seuss™ brand, we offer a delightful range of kitchen appliances, gadgets, aprons, tissues (need to verify what to add here), and more, each inspired by Dr. Seuss's iconic characters and imaginative stories.
Our collection features:
- Small Kitchen Appliances: Add a touch of Seussian charm to your seasonal assortment with our range of small appliances
- Kitchen bakeware and gadgets: From whimsical baking cups to clever spatulas and other gadgets make cooking and baking fun and engaging.
- Aprons: Cook in style with our colourful adult and children aprons and hats sets featuring playful designs that bring the magic of Dr. Seuss™ to your kitchen.
Whether you’re a longtime fan of Dr. Seuss™ or looking to add a splash of creativity to your kitchen, our collection offers something for everyone. Embrace the fun and imagination of Dr. Seuss™ with every meal and make your kitchen a place of joy and inspiration.
Explore our Dr. Seuss™ Kitchen Collection today and bring a little bit of whimsy into your home!
Private Brands
Why settle for ordinary? With user-friendly features and stunning design, Formula Brands products won’t just toast bread or brew coffee; they’ll serve as focal points for the aesthetic of your customer’s entire kitchen.
For our private label brands, we have:
- Small kitchen household appliances (toasters, blenders, slow cookers, coffee makers, rice cookers, etc.)
- Bakeware (baking trays, muffin trays, cake pans, etc.)
- Cookware (pots, pans, skillets, etc.)
- Culinary tools (pizza cutters, rolling pins, spatulas, scissors, knives, serving spoons, can openers, etc.)
- Consumables (parchment paper, wax paper, baking cups, aluminum foil, food wrap, etc.)