Our Brands
Shaking up the industry, we’re proud to offer creative private labeling consultation to private brands, control brands, and licensed national brands.
At Formula Brands, we understand that modern consumers crave reliability, professionalism, and creativity – so that’s the formula we deliver to our customers.
Private Brands
Why settle for ordinary? With user-friendly features and stunning design, Formula Brands products won’t just toast bread or brew coffee; they’ll serve as focal points for the aesthetic of your customer’s entire kitchen.
For our private label brands, we have:
- Small kitchen household appliances (toasters, blenders, slow cookers, coffee makers, rice cookers, etc.)
- Bakeware (Baking trays, muffin trays, cake pans, etc.)
- Cookware (pots, pans, skillets, etc.)
- Culinary tools (pizza cutters, rolling pins, spatulas, scissors, knives, serving spoons, can openers, etc.)
Licensed National Brands
Betty Crocker™
Betty Crocker™ is a cultural icon, often referred to as America's "First Lady of Food", and has been a part of families' food traditions since her inception in 1921. Her name continues to resonate with the millions of fans who buy Betty Crocker™ branded products in store. Betty Crocker™ inspires and guides the modern home maker still today!
There is nothing better than a homemade treat, and Betty Crocker™ brand Appliances and Kitchen Products empowers home cooks and bakers with the tools to inspire the home chef in all of us!
Appliances and Products
Inspiring memorable moments for today’s generation of foodies and home chefs, the Betty Crocker™ line of quality appliances, bakeware, cookware and consumables have instant consumer recognition and appeal.
Betty Crocker and associated words and designs are trademarks of General Mills, used under license. ©General Mills
Pillsbury™
Families have trusted Pillsbury™ to make mealtimes special for nearly 150 years. The Pillsbury Doughboy is a much-loved champion for the Pillsbury™ brand and inspires families to make more homemade memories. The Doughboy has aired in over 600 ads for over 50 products. He is commemorated as a balloon in the iconic Macy's Thanksgiving Parade and, at one time, received over 200 fan letters a week.
Pillsbury™ brings families together around a kitchen, and oven, and a table to create new memories. What could be better than a line of Pillsbury™ cookware and bakeware products designed for the makers in all of us?